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Switching from marketing to PR might seem like a big step, but trust me, it’s not as scary as it may seem! Having made this transition myself, I can confidently say these two worlds share plenty of common ground, so it’s a bit more like moving next door than venturing into the unknown.
Here’s how your marketing background can give you a solid head start in PR:
1. Leverage Your Audience Expertise
Marketing is all about understanding audiences, and PR builds on that same foundation. The key difference? Your focus shifts to journalists, influencers, and other stakeholders, alongside their respective audiences. Use your marketing insights to craft pitches and press releases that resonate with these groups while also keeping their end audience in mind.
2. Build on Your Storytelling Skills
Great marketing relies on strong storytelling, and PR is no different. Whether you’re crafting a press release, organising an event, or pitching to the media, your ability to create a narrative that connects with your audiences will definitely come in handy.
3. Highlight Your Strategic Thinking
In PR, strategy is just as important as creativity. Marketers often excel at seeing the big picture, and how campaigns align with business goals to reach target demographics. This strategic mindset will help you create perfect PR plans that align with overarching business objectives, win-win!
4. Tap Into Your Relationship-Building Experience
Relationship-building is key in both marketing and PR. You’ve probably worked with clients, partners, or media buyers in your marketing career. Those skills are super transferable to PR. In PR, you’ll be building trust with journalists, managing client expectations, and forming partnerships with influencers. But don’t forget: relationships are important, but you need solid stories to keep them going!
5. Be Prepared to Adapt
One key difference between PR and marketing is the pace. PR moves quickly. Unlike marketing campaigns, which are often planned months in advance, PR requires flexibility to respond to media opportunities, breaking news, or crises. If you can stay flexible, you’ll take it all in your stride.
6. Learn the Nuances of PR
While the skills overlap, there are some nuances in PR, like media relations, crisis management, and measuring earned media value, that may be new to you. Take the time to learn the tools and metrics that matter in PR, and don’t hesitate to lean on colleagues, mentors, or even the PR network as you grow. There are lots of free resources available to help you learn and develop!
As a marketer, I promise you already have a strong foundation for a successful PR career. Having been through the transition before, I can confidently say that your existing skills, combined with an open mind and a willingness to learn, will 100% set you up for success. Good luck!
Make sure you go give Lauren a follow on LinkedIn.
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